The VALS2™ group that has the highest degree of resources and innovation is termed the ________. This group is concerned with social issues and is open to change

Only controllable variables can be manipulated in simulation

Indicate whether the statement is true or false

Innovation contributes to a sustainable competitive advantage if

A) it is difficult or costly for competitors to imitate. B) customers can see a value in the innovation. C) the firm is capable of commercializing the innovation. D) all of the above