Why are values important to an organization?

What will be an ideal response?

Values help establish the boundaries within which organizations are willing to operate. An
adherence to values helps determine the goals organizations seek to reach and also the principles that
will be observed in attaining those goals. At a time when organizations are being held accountable
for more than just the bottom line of their profit and loss statements, the understanding of and
adherence to values defines how they are viewed by people. Values provide guidance in making
difficult decisions that management may have to defend in the future. For public relations
practitioners, the adherence to values helps to eliminate the common misconception that they are
more interested in the ends than the means. Ethical and values-driven organizations maintain a high
level of credibility with important publics, even at times when their actions provoke criticism.
Communicating values within an organization can also help strengthen an organization's bottom line.
Workers are more likely to perform at a higher level of efficiency and effectiveness for employers in
which they take pride.

Communication & Mass Media

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Label the following examples with the type of listening it

represents: 1. Listening to a personal trainer telling you the best way to stretch before exercising. 2. Listening to the sounds of birds outside your kitchen window. 3. Listening to your friend tell you about her bad day. 4. Listening to two senatorial candidates debate about immigration reform. What will be an ideal response?

Communication & Mass Media

A frozen, unresponsive face is also known as the _________ look

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media