Which of the following is true about external risks?
A) They deal with issues related to the operations of the firm.
B) They are beyond the control of the risk manager.
C) They are easier to manage than external risks.
D) They are predictable.
B
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It is especially important to marketing professionals that articles written by a firm's experts include bylines so that the ________
A) expert receives a commission B) author's biographical data is clear C) ethics of the article cannot be debated D) name of the firm is sufficiently promoted E) firm gives appropriate credit to the expert
Successful corporations have found that the values, beliefs, and behaviors of the parent corporation
a. do not need to be the beliefs, values, and behaviors of their offices in other cultures. b. should be the beliefs, values, and behaviors of their offices in other cultures. c. are the most important variables for success. d. are unimportant variables for success.