Offering a free website, then charging the phone bills of the individuals who signed up for the free website is known as

The new dominant logic for marketing suggests which of the following?

A) Goods will maintain their prominence in the marketplace. B) One-to-one marketing will replace mass marketing. C) The traditional distinction between services and goods will change. D) Service will be the augmented deliverable for most products. E) New strategies for marketing existing services must be developed.

Practically every brand of soft drink ever made is available at Mom's Soda Shop; regional beverages from around the world can be purchased at the retailer's Web site

The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it. The retailer's ________ is all types of soft drinks. A) branding strategy B) product objective C) positioning strategy D) marketing mix E) product mix