List and briefly describe the differences between industrial or organizational buying and consumer purchasing behavior

What will be an ideal response?

a. Derived demand – the demand for an industrial product is derived from underlying consumer demand.
b. Product complexity – industrial products are normally more complex than consumer goods.
c. Buyer-seller interdependence – with industrial products, the customer depends on its suppliers for its operation and ultimately its success in terms of profitability.
d. Buying process complexity – a variety of people with different backgrounds are involved in the industrial buying process. This group is known as a buying center.