____ positioning occurs when the way a product is positioned touts benefits that are simply not believable or too good to be true.

__________________ accept savings from individuals and then lend these pooled savings to businesses, governments, and individuals.

a. Insurance companies b. Commercial finance companies c. Government institutions d. Investment banks e. none of the above

Firms whose products require ________ resources — oil, coal, platinum, zinc, silver — face substantial cost increases as depletion approaches

A) infinite B) near finite C) finite renewable D) finite nonrenewable E) perishable