Posing as an employee of a financial institution to obtain information for purposes of identity theft is an example of pretexting

Investors who want to know the amount of cash a company has available for new opportunities, such as expanding into a new sales region, should analyze the company's free cash flow

Indicate whether the statement is true or false

With the ________, the consumer chooses the best brand on the basis of its perceived most important attribute

A) lexicographic heuristic B) conjunctive heuristic C) elimination-by-aspects heuristic D) availability heuristic E) representativeness heuristic