A multinational company organizes an event that highlights various Internet-based communication tools. The company has adopted the same tools to reduce air travel to help conserve oil and reduce pollution
The company also actively promotes the use of bicycles and at the event and distributes one to every employee. The event brings the company a lot of good press. What is this type of behavior called?
a) Environmental relations
b) Media relations
c) Employee relations
d) Customer relations
a
Communication & Mass Media
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