American Automobile Association (AAA) Case Study. What did AAA do?
What will be an ideal response?
AAA developed six online communities, enabling it to segment and collect
information on members of each group. This resulted in new services and products
AAA offered. Those in the communities became more engaged with AAA financially,
so AAA could justify expenses to monitor and develop those online forums. AAA
also associates comments on Social Media to each customer’s profile, creating a truly
intimate relationship with each.
Computer Science & Information Technology
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