The typical consumer buying process include which of the following steps?
A. environmental scanning, need recognition, research, purchase, post-purchase evaluation
B. need recognition, information search, evaluation, purchase, post-purchase evaluation
C. information search, need recognition, evaluation, purchase, post-purchase evaluation
D. information search, need recognition, benefit alignment, selection, post-purchase evaluation
Ans: B. need recognition, information search, evaluation, purchase, post-purchase evaluation
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