U.S. audiences often like a _________ message, whereas audiences from some other cultures expect a _________ structure

Our perceptions of positive and negative worth, such as the Protestant work ethic or the belief that family is more important than profession, are our _____

A. attitudes B. beliefs C. values D. cognitions

An athlete frequently chokes. How could this be prevented?

a. train them to recognize and lessen physiological over arousal b. train them to reinterpret anxiety symptoms as facilitative to performance c. provide training to quickly recover focus after losing it d. all of the above (page 310-311)