Describe the use of a profile model and sketch an example, clearly labeling every component and the best alternative in your example
What will be an ideal response?
Profile models allow managers to plot risk/return options for various alternatives and then select the project that maximizes return while staying within a certain range of minimum acceptable risk. The profile model makes use of a concept known as the efficient frontier—the set of project portfolio options that offers either a maximum return for every given level of risk or the minimum risk for every level of return. A profile model appears below.
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Senior citizen and student discounts at movie theaters and restaurants are examples of operations-oriented pricing
Indicate whether the statement is true or false a. True b. False
Before public relations practitioners can earn the respect of management and become trusted advisors, they must be ________
A) adept at accounting B) the best communicator in the organization C) competent at one of the following: writing, speaking, listening, promoting or counseling D) able to convert personal thoughts into words