You work as a salesperson in a clothing store where you are paid a commission. The more you sell, the more you make. A veteran salesperson suggests that you try to sell suits first and then shirts and ties, not the other way around. He says,
"Sell the more expensive items first because they will make even expensive shirts and ties seem not that expensive." Which of these concepts from sensation and perception is involved in this advice?
a) absolute threshold
b) subliminal stimulation
c) just noticeable difference
d) law of specific nerve energies
ANS: c
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