__________ is a philosophy of management that's driven by the constant attainment of customer satisfaction through the continuous improvement of all organizational processes

The advertisements for ground coffee sold by Khokho's Inc. state, "The highest quality coffee doesn't have to be expensive." This is an example of how a product communicates its _____

a. marketing mix b. comparative differentiation c. competitive advantage d. researchable objective

A key function of planning is to create goals

Indicate whether the statement is true or false.