To overcome the fear that significant others in the organization will tell the client they were crazy to buy your product or service you should:
a) inoculate the client against counterclaims by stating objections and rehearsing refutations.
b) build a strong relationship with the client.
c) Stay in touch with occasional emails or phone calls.
d) build personal credibility with the client.
ANS: a
Communication & Mass Media
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Brand-name advertising is losing ground to
A) viral advertising. B) store brands. C) agency-produced advertising. D) redundancy techniques.
Communication & Mass Media
Which film industry personality was linked with scandals that led to the establishment of the film industry’s Hays Office to impose selfregulation on the movie industry in the 1920s and 1930s?
a. William S. Hart b. Charlie Chaplin c. “Fatty” Arbuckle d. Florence Lawrence
Communication & Mass Media