Substituting lower-cost inputs when there is no loss in product quality and trying to capture all available economies of scale are two approaches for managing the cost drivers in a company's ______________ chain.

Typically, mail surveys attain response rates of:

A) about 50 percent B) more than 80 percent C) between 30 and 40 percent D) less than 20 percent E) around 75 percent

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

A) richness B) ubiquity C) information density D) personalization