The earliest advertising professionals, like Volney B. Palmer, developed complex campaigns to be distributed to several newspapers

Informative talks of all kinds have a common goal of conveying understanding and

knowledge. Indicate whether the statement is true or false

Answer the following statement(s) true (T) or false (F)

1. An audience’s preexisting relationships with the speaker will affect how they view him or her personally and what they expect from the person’s presentation. 2. Compliance-gaining research focuses on the person doing the persuading rather than the person being persuaded. 3. Beliefs are deeply held judgments of significance. 4. Claims of conjecture are persuasive messages that contend what will be true or false in the future. 5. Claims of policy are persuasive messages that contend what action should or should not be taken.