Samples are a sales promotion tool that can be used to:
a. keep loyal customers buying your product
b. get a competitor's customers to switch to your product
c. increase employee loyalty
d. get price buyers to buy your product by giving them added value
e. get your distribution partners to stock your product
Answer: b. get a competitor's customers to switch to your product
Business
You might also like to view...
The derivation and use of ________ lie at the heart of multidimensional scaling
A) perceptual maps B) pair-wise tables C) part-worth functions D) contrasts
Business
Packet filtering firewalls are susceptible to an attack called "address spoofing."
Indicate whether the statement is true or false
Business