Carol asks guests to complete a customer satisfaction survey before they leave the resort

In addition to asking for demographic information and 1-10 ratings on aspects of the stay at the resort, the survey asks guests for suggestions on what types of services they'd like to see at the hotel. Carol most likely intends to use this information as part of a(n) ________ system.
A) four Ps
B) marketing mix
C) customer relationship management
D) perceived value
E) value map

C