What is the purpose of a global marketing audit?
What will be an ideal response?
A global marketing audit can be defined as a comprehensive, systematic, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, programs, policies, and activities, which is conducted with the objective of identifying existing and potential problems and opportunities and recommending a plan of action to improve a company's marketing performance. The global marketing audit is a tool for evaluating and improving a company's global marketing operations. The audit is an effort to assess effectiveness and efficiency of marketing strategies, practices, policies, and procedures vis-à-vis the firm's opportunities, objectives, and resources.
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Jim is the insured on a health insurance policy and holds two jobs. If "occupation" is used to classify the risk, the insurer will most likely classify Jim according to the occupation that
A) is most hazardous B) pays the lowest wage C) pays the highest wage D) he has worked at the longest
The higher in the organization a message goes the more formal and detailed the message should become
Indicate whether the statement is true or false.