How can an organization introduce a target audience-centered mindset?
What will be an ideal response?
• Use it to support and not substitute for organizational management
• Allow for pressures on the organization
• Acknowledge what the organization is doing right
• Adopt short term projects with limited costs and which are easily evaluated and have a high likelihood of success
• Consider marketing acceptance as a political activity
You might also like to view...
Assume a stock price of S(0 ) = $62.00, r = 0.05, ? = 0.30, and dividend = 0. What is the price of a claim that pays ? Use formula 20.29
A) $7.59 B) $8.59 C) $9.59 D) $10.59
Which of the following theories proposes that an organization must gain legitimacy in the eyes of stakeholders in order to grow and survive?
A) Greiner's theory B) population ecology theory C) institutional theory D) contingency theory