The marketing research report could be distributed in a variety of formats including hard copy and electronic. However, it is not advisable that research reports be published or posted directly to the Web

Indicate whether the statement is true or false

FALSE

Business

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One drawback to the development of a behaviorally anchored rating scale (BARS) as an appraisal format is the:

A) lack of precision in the dimensions. B) lack of precision in the anchors. C) criticism from raters and ratees. D) substantial investment of time and money.

Business

A product sells for $5, and has unit variable costs of $3. This product accounts for $20,000 in annual sales, out of the firm's total of $60,000. When performing multiproduct break-even analysis, what is the weighted contribution of this product?

A) 0.133 B) 0.200 C) 0.40 D) 0.667 E) $1.667

Business