Brand equity measures the financial value the brand contributes to the company

Synthesized material that is reframed for general readers is a _____ source of research

A) tertiary B) secondary C) qualitative D) quantitative E) primary

When they venture into foreign territory, business managers have to be guided by ________

A) the national legal system of their own country, that of the host country, and international law B) the national legal system of their own country and that of the host country C) the national legal system of the host country only D) international law only