Co-branded credit cards are used in conjunction with which of the following?
a. trade consumer promotion
b. consumer discount programs
c. functional consumer discount
d. loyalty marketing programs
Ans: d. loyalty marketing programs
Business
You might also like to view...
The operating cash flow cycle compares the combined age of inventory and receivables with the age of payables in order to identify a funding gap
Indicate whether the statement is true or false
Business
The period of the ________ is known for hostile, "bust-up" takeovers, in which the acquirer purchased a poorly performing conglomerate and sold off its individual business units for more than the purchase price
A) 1960s B) 1970s C) 1980s D) 1990s
Business