Imagine that you are the judge hearing a Motion for Summary Judgment. The case before you concerns the former Vice-President of Marketing at May Department stores, who has recently been hired by Victoria's Secret. May Department stores has sued to enforce the non-competition agreement in which the VP agreed not to work for firms competing directly against May Department store. Both parties agree
that both stores sell women's intimate apparel, but to different ages of women, and to different customer bases. They also agree that about 8% of May's business is women's intimate apparel, while 98% of Victoria's business is women's intimate apparel. What should you decide?
a. even though both companies sell women's intimate apparel, there is no meaningful or material competition between them
b. when both companies sell the same category of products, in determining whether the companies are in competition, the sale of the products is important, not the percentages of overall sales of the product
c. when both companies sell the same category of products, the fact that they both sell these products to women is importantin determining whether the companies are in competition, not the ages of the women, nor the typical customer base
A
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Studies indicate that the main cause of nearly half of failed expatriate assignments is the inability of the expatriate to ________
A) meet performance expectations B) initiate a fair compensation package C) adapt to the host culture D) learn the local language
When marketers talk about being "media neutral," they are indicating that:
A) they use advertising in vehicles that have no bias. B) they choose only to use advertising in their campaigns. C) they have no bias toward or against advertising, public relations, or any other specific discipline that comprise IMC when it comes to gaining maximum ROI. D) they will typically select public relations as the first choice of promotional tools to kickoff a campaign because PR folks know how to deal with media. E) all models used will be ethnically unidentifiable.