A strategy for ordering questions in a questionnaire in which the sequence starts with general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called

the ________.
A) unstructured approach
B) funnel approach
C) diagnostic approach
D) goal-oriented approach
E) inverted-funnel approach

B

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Bruce is a fan of the Minnesota Vikings Football team. He was watching a game between the Minnesota Vikings and the San Francisco Fortyniners on San Francisco television station. He expected that the announcers would favor the local team and it appeared that he was right. Even though a national media agency gave the local announcers an award for the most unbiased coverage ever in a televised football game, Bruce remained convinced that the announcers had favored the local team. This is an example of ______________?

a. Selective attention b. Selective interpretation c. Selective memory d. Selective retention e. Selective selection

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Franklin offered to sell his text book to Delia for $40.00 and told her he wanted an answer by Friday. Which of the following must Delia do to ensure that Franklin will have the book on Friday afternoon if she decides to buy it?

A) Confirm the arrangement with Franklin to make sure they both understand it is to be kept open until Friday. B) Have Franklin commit his offer by writing it on paper and signing it. C) Give Franklin something to keep the offer open until Friday. D) Commit to a specific time and place at which to meet Franklin to give him an answer. E) Have Franklin repeat his offer before a witness.

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