If a product is successful in its home country, it is not necessary to test market in new geographic markets

If the Coolest Cooler introduced its cooler to the general market and developed communications around the idea that it was going to develop awareness, interest, evaluation, trial, and then adoption, it would be using the innovation-adoption model of

consumer responses. Indicate whether the statement is true or false

A statement such as "It's time we moved on to the next item," is an example of which task behavior?

a. seeking or giving information or opinions b. consensus testing c. initiating d. clarifying or elaborating e. none of the above