A key driver of shareholder value is the aggregate value of the customer base. Identify the five strategies employed by winning companies to improve the value of their customer base
What will be an ideal response?
Winning companies improve the value of their customer base by excelling at the following five strategies:
1. Reducing the rate of customer defection
2. Increasing the longevity of the customer relationship
3. Enhancing the growth potential of each customer through "share-of-wallet," cross-selling, and up-selling
4. Making low-profit customers more profitable or terminating them
5. Focusing disproportionate effort on high-value customers
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The Unified Process
A) is great for development of large-scale projects. B) is great for development of geographically and globally dispersed projects. C) provides better overall quality. D) is all of the above.
Is it certain that more cash on the cash flow statement means that there is more revenue on the income statement (and vice versa)?
What will be an ideal response?