Because cold calling does not immediately result in a high level of closed sales, some companies feel that it is worthless. However, when done correctly—by researching the prospect and keeping the call bright and focused—it can be a(n):

A) tool for making a quick transactional sale
B) strategy for qualifying prospects with an elevator pitch
C) way to introduce the prospect to the sales representative
D) risk-free way to build rapport with a new prospect
E) method of closing sales that have been pending

C