Organizations use product development strategies to serve customers in their existing markets
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A product development strategy entails the creation of new products for present markets.
Business
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Geller Insurance calls qualified prospects to sell insurance. Which of the following forms of marketing is evident from this example?
A) catalog marketing B) kiosk marketing C) direct-response television marketing D) telemarketing E) direct-mail marketing
Business
Adam borrows $4,500 at 12 percent annually compounded interest to be repaid in four equal annual installments. The actual end-of-year payment is ________
A) $ 942 B) $1,125 C) $1,482 D) $2,641
Business