When establishing credibility with an audience, an advocate should do all of the following except ______.

a. talking to people in the community to see how they feel about a given issue
b. researching the issue only from the audience’s perspective
c. examining the history of the issue
d. trying to find the larger conversation that informs a local issue

b. researching the issue only from the audience’s perspective

Communication & Mass Media

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Reader-oriented criticism is concerned with "actualized" meanings of the text to an audience

Indicate whether this statement is true or false.

Communication & Mass Media

In which phase of the need step does the speaker impress upon the audience the issue's significance to them?

a. statement b. illustration c. ramification d. pointing

Communication & Mass Media