Organizational strengths or abilities, developed over a long period of time that customers find valuable and competitors find difficult or impossible to copy are ________

In the United States, an external audit must be conducted by a(n) _______.

a. independent CPA b. forensic accountant c. chartered accountant d. certified government accountant e. financial advisor

The kind of brand awareness a company wants to project is identified by:

A) area coverage. B) buyer perception. C) company organization. D) national responsiveness. E) in-house marketing.