The capabilities embedded in software, hardware, databases and organizational structure is referred to as:

According to Michael Porter, which of the following is true of differentiation as a generic strategy?

A) It is an effective strategy for obtaining above-average financial returns because unique products often command premium price. B) It offers an opportunity for small, specialized companies to grow while retaining their narrow focus on highly differentiated products. C) It requires companies to construct the most efficient facilities in terms of scale or technology and obtain the largest share of market. D) It has become increasingly popular in recent years as a result of the popularization of the experience curve concept.

The ________ determines the marketing program's ability to affect the customer mindset and is a function of the quality of the program investment

A) customer multiplier B) market multiplier C) shareholder value D) program multiplier E) price elasticity