Rhonda May was transferred to London three months back to oversee the opening of a new branch of the retail chain she worked for

Rhonda, who had never been to London, adjusted well with her British colleagues but received quizzical looks from many of her British colleagues every morning in the initial weeks in London. After asking one of her subordinates to explain what caused her colleagues to look at her in that strange way, she discovered the reason. When her British colleagues greeted her by saying, "How are you today?" every morning, she typically replied by saying "I'm good," while Britishers typically say, "I'm well" in response to this greeting. This is because "I'm good" can have multiple meanings like "I'm not a bad person" or "I'm suitable," while "I'm well" only gives a sense of mental and physical well-being. Rhonda then realized how subtly cultural barriers can operate. From the information provided in the scenario, this is an example of barriers caused by ________.
A) tone differences
B) semantics and connotations
C) intolerance toward other cultures
D) situational and physical cues
E) power distance

B
Explanation: B) Barriers between cultures can be caused by many factors. Here, semantics and connotation differences seem to be causing the miscommunication. Barriers caused by semantics reflect that words mean different things to different people, particularly people from different national cultures. Barriers caused by word connotations are a result of the fact that words imply different things in different languages.