The present value of $1,000 received at the end of year 1, $1,200 received at the end of year 2, and $1,300 received at the end of year 3, assuming an opportunity cost of 7 percent, is ________

What is branding?

A) a way to identify a particular type of something B) the essence of the public relations practice C) a practice rooted in advertising D) a marketing specialty

Roy is building his personal brand, so he should

A) list his most important needs for development. B) compare himself to his favorite brands, such as Nike or Chevrolet. C) give himself a clever name, such as "Resilient Roy." D) think through his basket of strengths.