Our perception of a target is affected by the characteristics of the target and not by our personality and past experiences

Reynold's is a grocery chain that has always catered to mid-market customers. However, the owner, Mal, has noticed that an influx of new residents are buying mostly the lower-cost products and products on discount

To attract customers, Mal decides to make a gradual switch to the discount store format, but to do this, he will have to cut costs wherever possible. Which of the following types of service should Mal avoid in order to lower costs? A) limited service B) self-selection C) full-service D) self-service E) limited-selection

Which of the following factors is one of the contributors to the growing use of packaging as a marketing tool?

A) consumption aid B) consumer affluence C) consumer influence D) conformance qualities E) brand identification