Investors and management use the statement of cash flows to evaluate a firm's profitability

The nature of sharing on social media networks and the trend toward owning fewer material goods are examples of ________ forces that have caused subscription-based commerce to double in recent years.

a. developmental b. financial c. political d. sociocultural

A marketer would be most likely to use which of the following to make sure that her company always comes up at or near the top of lists of typical search phrases related to her business?

A) an online reputation management service B) a "scrub" service C) search engine optimization (SEO) D) total quality management (TQM) E) SERVQUAL