Title insurance is paid as of the day:
a. escrow opens
b. the sales contract is executed
c. of closing
d. the buyer takes possession
Answer: c. of closing
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________ seeks to determine whether an ad is communicating effectively
A) Copy testing B) Flighting C) Pulsing D) Frequency capping E) Square inch analysis
When writing a message, you determine audience benefits by analyzing ________
A) the positive outcomes for you if your readers comply with your request B) the positive outcomes for you if your readers do not comply with your request C) the positive outcomes for your readers if they comply with your request D) the positive outcomes for your readers if they do not comply with your request E) which positive outcomes you are most likely to achieve if you do not divulge all the available information to the audience