Which level of influence has an individual accepting another?s request because he or she has
adopted a way of thinking or behaving because it is intrinsically rewarding and is similar to
that person?s value system?
A) compliance B) identification
C) moral responsibility D) internalization
D
Communication & Mass Media
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Paula started to watch The L Word because she thought, as a lesbian, she should watch that TV show. According to uses and gratifications theory, this decision is likely based upon what?
a. information b. personal identity c. integration and social interaction d. entertainment
Communication & Mass Media
“A child acquires language in four stages” is an example of a(n) _____ in a speech of description
A) illustration B) general purpose C) thesis D) specific purpose
Communication & Mass Media