Which of the following is the first step in conducting quantitative text analysis after your research questions or hypotheses have been constructed?
a. Determining your unit of analysis
b. Selecting your sample
c. Constructing your coding categories
d. Calculating inter-coder reliability
Answer a,
Communication & Mass Media
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What is prejudice? Why does prejudice persist and how does it negatively influence identities?
What will be an ideal response?
Communication & Mass Media
Research shows that when we ask others for favors, we often create narratives that help us maintain our image while still being persuasive because
A. our self-esteem informs everything we do. B. we manage multiple identities. C. image management is complex. D. we like to tell stories about our self-concept.
Communication & Mass Media