What is a market segment and what do marketers look for when defining a market segment?
What will be an ideal response?
A market segment is a subgroup of potential customers who share similar characteristics and therefore have similar product needs and preferences. Marketers choose those market segments that offer the greatest profit potential, and these become the target markets.
Business
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An ordinance is equivalent to a statute
Indicate whether the statement is true or false
Business
The marketing manager at P&M Consulting is known for giving subordinates undeserved high ratings. Which of the following best describes this problem?
A) leniency B) central tendency error C) halo error D) recent behavior bias
Business