What is the first step in developing a marketing program for a nonprofit organization?

a. Determine the marketing mix.
b. Create a promotion to attract donors.
c. Establish the financial needs of the organization.
d. Define organizational objectives.

Ans: d. Define organizational objectives.

Business

You might also like to view...

A party who employs another person to act on his or her behalf is known as a(n) ________

A) agent B) principal C) independent contractor D) employee

Business

The weight of a jar of jelly is normally distributed with a mean of 16 oz and a standard deviation of 0.02 oz. What is the probability that a jar of jelly contains more than 16.03 oz?

A) .0668 B) .1587 C) .4332 D) .9332

Business