Analyzing the market and the organization is one of the five strategic components of marketing management.

a. true
b. false

Ans: a. true

Business

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Salon Finish is test marketing its new smoothing shampoo by assessing consumer satisfaction in laboratory stores where hair is washed and blown dry. Salon Pro is using controlled test marketing in this scenario

Indicate whether the statement is true or false

Business

In 1935, John L. Lewis formed the ________, which permitted semiskilled and unskilled workers to be its members

A) International Labor Organization B) Congress of Industrial Organizations C) National Labor Relations Board D) American Federation of Labor

Business