Which organizational process involves constant reading and listening with an eye on an organization's interests?
a) Environmental scanning
b) Issue tracking
c) Issue management
d) Conflict positioning
a
Communication & Mass Media
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Some communication has no effect on those involved in the process
Indicate whether the statement is true or false
Communication & Mass Media
Geographic segmentation is:
a. more useful than it used to be b. most relevant for internet marketing c. most important to newspapers, radio, and local TV d. none of the above
Communication & Mass Media