Which organizational process involves constant reading and listening with an eye on an organization's interests?

a) Environmental scanning
b) Issue tracking
c) Issue management
d) Conflict positioning

a

Communication & Mass Media

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Some communication has no effect on those involved in the process

Indicate whether the statement is true or false

Communication & Mass Media

Geographic segmentation is:

a. more useful than it used to be b. most relevant for internet marketing c. most important to newspapers, radio, and local TV d. none of the above

Communication & Mass Media