What is the difference in the qualitative versus quantitative approach to research?
What will be an ideal response?
In the qualitative approach, the results of the research project tend to be nonnumeric. The results might be verbal or visual information about consumers' attitudes, feelings, and buying behavior in the form of words rather than in numbers. In the quantitative approach, results are typically expressed in numerical terms of averages, percentages, or other statistics summarizing results from a large set of measurements.
You might also like to view...
The conclusion section of a report allows you to
A) Sum up what you have learned. B) Provide detailed information. C) State what decisions you have made. D) All of the above. E) A and C.
Successful Global Leaders will likely be:
a. Patiently Impatient b. Honest c. Humble d. Lifelong Learners e. All of the above f. None of the above