Training online instead of on-site can cut travel and other training costs, and it takes up less of a salesperson's selling time

Which of the following modes of entry into a foreign market involves the maximum commitment and risk?

A) franchising B) direct investment C) joint ventures D) licensing E) direct exporting

One of the driving forces in modern advertising is:

A) development, protection, and maintenance of brand value. B) creative brand extensions. C) the dilution of niches. D) the absolute need for humor and sexual images to break through clutter. E) always looking for a new brand extension.