Discuss the "available published reports" as a source for industry information

What will be an ideal response?

The most common approach to obtaining industry data, often viewed as the most reliable, is via available published
market reports written by industry analysts and market research services. Industry research firms cover a wide
variety of markets and publish reports on them on a regular basis, knowing that a demand for such information
exists. Industry analyst reports often cover many other market characteristics, including market size forecasts and
trends. In addition, discipline -specific academic journals can be useful, especially for specific market areas. The
advantages of this approach are speed and convenience. To get the reports, the user simply goes to the industry
analyst's website, searches for one of the many available reports on their industry, and purchases it. The
disadvantage to this approach is the price—the reports are expensive, often costing thousands of dollars. Many
research firms offer annual subscription services, which can prove cost-effective in the long run if the organization
requires many reports.