You want to persuade a group of professors and college administrators that colleges place too much emphasis on standardized test scores for admission purposes. A reasonable immediate purpose for the speech would be to get their agreement.

When communicating with another person, the obvious message we send is also called the

A) content message. B) relational message. C) spiritual message. D) interpersonal message.

Communication (PR) helps to facilitate the marketing exchange by doing all of the following, EXCEPT:

a. Clearly spelling out the terms of the exchange b. Telling the audience what it will gain c. Telling the audience what it needs to do to reap these benefits d. Outlining the timeframe for the exchange to take place