____ involves five steps: setting goals, making basic planning forecasts, reviewing alternative courses of action, evaluating which options are best, and then choosing and implementing your plan.

A ratio calculated in the analysis of financial statements

a. expresses a mathematical relationship between two numbers. b. shows the percentage increase from one year to another. c. restates all items on a financial statement in terms of dollars of the same purchasing power. d. is meaningful only if the numerator is greater than the denominator.

The purpose of brand mantras is to ensure that employees and external marketing partners understand what the brand is to represent to the customers

Indicate whether the statement is true or false