The ________ is the form a message takes, and the ________ is the system used to deliver a message

Which of the following statements is true of the two-step approach to mass communications?

A) The influence of mass media on public opinion is more direct, powerful, and automatic than marketers have supposed. B) Communications through mass media bypasses opinion leaders and reaches the individual buyers. C) The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media. D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. E) Two-step communication suggests that mass communicators should direct messages to groups of buyers who interpret the message and act accordingly.

Which of the following should be included in the limitations and caveats section of the research report?

A) sanctions levied by the Federal Trade Commission B) lack of National Science Foundation approval C) lack of acceptance by NASA D) respondents requiring cash incentive E) the populations to which the results should not be extended